Framework · 2 notes · discussed by Marty Cagan

Build vs Buy Decision

Every note in the archive that names Build vs Buy Decision: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganAug 18, 2025

Build vs Buy in the Age of AI

Aug 18, 2025 · 6 min

Cagan argues that the build-versus-buy question, long familiar in IT and product teams, is being reshaped by generative AI and user-programming tools like Lovable and Bolt. Despite hype that everyone will build and SaaS…

SVPG · Marty CaganJul 9, 2024

The Product Model in Traditional IT

Jul 9, 2024 · 8 min

Marty Cagan and Chris Jones examine whether the product operating model, originally designed for product organizations building technology products, applies to traditional IT departments. They argue it can help when IT…