Lenny’s Podcast100 min
Jeanne Grosser · Nov 30, 2025
Key learnings- Treat go-to-market as an integrated lifecycle spanning marketing, sales, customer success, and support, mapping the jobs to be…
- Expect the buyer experience of being sold to to become a differentiator, so design the sales journey as a distinctive, valuable…
- Frame value around avoiding pain and reducing risk, since many buyers purchase to avoid downside rather than chase upside…
Lenny’s Podcast111 min
Bret Taylor · Jul 31, 2025
Key learnings- Don't just digitize what existed before; rebuild the experience natively for the new platform so customers have a reason to…
- Ask yourself what the most impactful thing is today, and reflect on whether you're choosing it out of comfort or because it's…
- Be skeptical of your own storytelling: customer reasons given to salespeople can mask deeper product problems, so seek…
Lenny’s Podcast134 min
Claire Butler · Sep 7, 2023
Key learnings- Focus go-to-market on the individual contributors who use your product daily; their love and advocacy spread the product into…
- Keep the free tier generous, such as unlimited collaborators on a starter team, so teams can adopt and build confidence before…
- Early on, treat metrics as weak signal; look for a few users who love the product and are excited to play with it, rather than…
Lenny’s Newsletter · Free post♥ 244
Jun 2, 2023 · 15 min
Sho Kuwamoto, Figma's VP of Product, argues that Figma's success comes from putting customer needs first, a philosophy built into its culture from the early private beta. He describes how customer support became…
Lenny’s Newsletter♥ 73
Aug 24, 2021 · 12 min
Subscriber post — summary onlyLenny Rachitsky analyzes how 30 fast-growing B2B SaaS companies chose their go-to-market motions, covering product-led versus sales-led approaches, top-down versus bottom-up targeting, and which market segments they…
Lenny’s Newsletter♥ 197
Oct 24, 2023 · 31 min
Subscriber post — summary onlyLenny Rachitsky closes his seven-part B2B series by answering how long reaching $1M ARR typically takes, which growth channels scale B2B companies, and when and how much to charge. He draws on interviews with founders…
Lenny’s Newsletter · Free post♥ 99
Dec 19, 2019 · 12 min
““At TaskRabbit, we scaled before we had product market fit. We should have focused on fill rate — the percentage of tasks posted that were complete. It was well under 100%, and people who didn’t get matched never came back. The company instead skewed too far into top-line growth, and should have focused on this much earlier before scaling.” — Brian Rothenberg Welcome to the eighth and FINAL (for now) post in my series on marketplace…”
Lenny’s Podcast80 min
Carilu Dietrich · Apr 30, 2023
Key learnings- Hypergrowth depends on an amazing product that people love, which spreads organically through inbound and viral word of mouth…
- To reach the C-suite, tie your work to revenue, learn how finances work, and think in terms of what the CEO and board care about.
- Take on tours of duty in other departments and volunteer for interim roles, which builds the cross-functional insight and visible…
producthabits.com · Hiten ShahNov 25, 2018
Nov 25, 2018 · 20 min
This case study traces how theSkimm, a daily email news digest aimed at young millennial women, grew to roughly 7 million subscribers despite a crowded and hostile media market. The founders bet on a routine-based…
Lenny’s Newsletter · Free post♥ 13
Jan 21, 2020 · 8 min
This edition of Lenny Rachitsky's newsletter answers two reader questions. First, with input from Jackie Bavaro, it argues that early-career PMs should prioritize shipping wins, learning best practices, building…
Lenny’s Newsletter♥ 112
Aug 22, 2023 · 17 min
Subscriber post — summary onlyThe post offers a step-by-step guide to hiring and structuring a first growth team, drawing on interviews with a dozen growth practitioners. It argues growth should follow product-market fit, that acquisition is usually…
Lenny’s Podcast72 min
Merci Grace · Jul 11, 2022
Key learnings- Open pitches and presentations with the most surprising insight or action rather than market background, since the goal is to…
- Remember that a product's onboarding should be designed from first contact, and it should teach users by using the product itself…
- Regularly watch real users go through signup and onboarding; conversion numbers hide the emotional and confusion details that…