Framework · 1 note · discussed by Merci Grace

Bottoms-Up Adoption

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Lenny’s Podcast72 min

Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more

Merci Grace · Jul 11, 2022
Key learnings
  • Open pitches and presentations with the most surprising insight or action rather than market background, since the goal is to…
  • Remember that a product's onboarding should be designed from first contact, and it should teach users by using the product itself…
  • Regularly watch real users go through signup and onboarding; conversion numbers hide the emotional and confusion details that…