Framework · 2 notes · discussed by Marty Cagan

Market Requirements Document

Every note in the archive that names Market Requirements Document: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganMar 7, 2008

What Product Management Is Not

Mar 7, 2008 · 4 min

Cagan argues that many companies remain stuck in failed models of product management because they misdefine the role. Rather than restating what the job is, he lists common misconceptions and explains why each one…

SVPG · Marty CaganDec 12, 2006

Assessing Product Opportunities

Dec 12, 2006 · 4 min

Marty Cagan argues that product managers should formally assess new product opportunities before building, rather than relying on executive decree, intuition, or a single large customer's funding. He notes that Market…