Every note in the archive that names Four Big Risks: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
Marty Cagan argues that during and after the pandemic, teams are sliding back into heavy requirements documents (PRDs) because remote collaboration is tiring. He reframes the core of strong product work as three things…
Marty Cagan argues that ethics deserves its own explicit place in product decisions, proposing a fifth risk alongside value, usability, feasibility and business viability: 'Should we build it?' He notes ethics often…
Marty Cagan argues that a product succeeds only when it is solved simultaneously for the customer, the business, and the technology, which he frames as a multiplicative equation: if any one factor is zero, the product…
Marty Cagan revisits his earlier framing of product success as valuable, usable, and feasible, arguing that the single word 'valuable' hid serious business risk and let product managers overweight customer value. He…
Marty Cagan follows up his earlier talk on why product teams fail by describing ten attributes of strong product teams operating under a Continuous Discovery and Delivery model. He argues that empowered, durable…