Framework · 5 notes · discussed by Lenny Rachitsky

Cohort Retention Analysis

Every note in the archive that names Cohort Retention Analysis: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Newsletter · Free post♥ 224

What is good retention?

Jun 9, 2020 · 12 min

“Hello, and welcome to the free monthly editionof my weekly newsletter. I’m Lenny, and each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Q: What do you consider GOOD and GREAT retention? “Great retention is the scalable way to grow a product. It’s the best indicator of product-market fit, it is the most important factor in a user’s lifetime value…”

Lenny’s Newsletter♥ 54

How to increase your product's retention

Aug 25, 2020 · 14 min
Subscriber post — summary only

Lenny explains how to measure retention using cohort charts, and why a curve that flattens signals product-market fit. He then lays out seven levers for improving retention, ranked by expected impact: improving the…

Lenny’s NewsletterAug 25, 2020

How to increase your retention

Aug 25, 2020 · 7 min
Subscriber post — summary only

This paid post explains how to measure retention using cohort analysis, including how to read cohort charts for trends and for signs of flattening that indicate product-market fit. It then previews a framework of seven…