Net Revenue Retention: what it is, who uses it, and the best notes

Lenny’s Newsletter · Free post♥ 224

What is good retention?

Jun 9, 2020 · 12 min

“Hello, and welcome to the free monthly editionof my weekly newsletter. I’m Lenny, and each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Q: What do you consider GOOD and GREAT retention? “Great retention is the scalable way to grow a product. It’s the best indicator of product-market fit, it is the most important factor in a user’s lifetime value…”

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Lenny’s Newsletter♥ 86

What is good monthly churn

Feb 8, 2022 · 10 min

Subscriber post — summary only

Lenny Rachitsky benchmarks what counts as good and great monthly SaaS churn, drawing on growth leaders and ProfitWell data across B2C, SMB/mid-market, and enterprise segments. He argues churn should be read by price…

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Lenny’s Podcast145 min

5 questions to ask when your product stops growing

Jason Cohen · Jan 25, 2026

Key learnings

Compute your growth ceiling: new customers added per month divided by monthly cancellation rate gives the maximum customer count…
Ask 'what made you cancel?' rather than 'why did you cancel?' and use open-ended responses, since multiple-choice lists skew…
Be skeptical of 'too expensive' as a cancellation reason; customers who already bought didn't find the price too high, so dig…

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