Lenny’s Podcast145 min
5 questions to ask when your product stops growing
Jason Cohen · Jan 25, 2026
Key learnings
- Compute your growth ceiling: new customers added per month divided by monthly cancellation rate gives the maximum customer count…
- Ask 'what made you cancel?' rather than 'why did you cancel?' and use open-ended responses, since multiple-choice lists skew…
- Be skeptical of 'too expensive' as a cancellation reason; customers who already bought didn't find the price too high, so dig…