Framework · 2 notes · discussed by Hiten Shah, Tobi Lutke

Goodhart's Law

Every note in the archive that names Goodhart's Law: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Medium · Hiten ShahNov 7, 2025

Why Tech Still Doesn’t Understand Marketing

Nov 7, 2025 · 5 min

“When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing was what you did when your product wasn’t good enough. Edwin Land repeated it decades later. The names…”

Lenny’s Podcast108 min

Tobi Lutke

Tobi Lutke · Feb 2, 2025
Key learnings
  • Start new product decisions from first principles by re-deriving them from today's building blocks instead of copying what…
  • Be suspicious of pitches to build a better version of what everyone already does; doing the same thing cannot yield something…
  • Stay close to the details of the work, including the underlying technology, so decisions rest on real understanding rather than…