Medium · Hiten ShahNov 7, 2025
Why Tech Still Doesn’t Understand Marketing
Nov 7, 2025 · 5 min
“When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing was what you did when your product wasn’t good enough. Edwin Land repeated it decades later. The names…”