Framework · 4 notes · discussed by Marty Cagan, Teresa Torres

Objectives and Key Results

Every note in the archive that names Objectives and Key Results: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganAug 27, 2024

The Moral Case for the Product Model

Aug 27, 2024 · 6 min

Marty Cagan argues that beyond the business case for the product model, there is a moral case: empowered teams are happier, more fulfilled, and proud of improving customers' lives or society. He notes that organizations…

Product Talk · Teresa TorresFeb 8, 2017

The Evolution of Modern Product Discovery

Feb 8, 2017 · 30 min

Teresa Torres traces how product discovery has evolved over roughly two decades, from long requirements documents and shipping flops like Windows ME toward experiment-driven, customer-centered practice. She argues that…

SVPG · Marty CaganNov 24, 2015

Missionaries vs. Mercenaries

Nov 24, 2015 · 3 min

Marty Cagan argues that strong product organizations are built on teams of missionaries, people who are engaged, understand the business context, and empathize with customers, rather than mercenaries who simply execute…