Product Talk · Teresa TorresFeb 10, 2014
Feb 10, 2014 · 5 min
“Thursday’s post, Stop Brainstorming and Generate Better Ideas, got quite the reaction, particularly on Twitter. I’m not surprised. I also reacted strongly when I first learned about the research against brainstorming. Rather than moving on to idea evaluation, I want to first respond to the most common objections.”
Product Talk · Teresa TorresJul 12, 2012
Jul 12, 2012 · 7 min
Teresa Torres examines the public debate sparked by Jonah Lehrer's claim that brainstorming does not work, which followed Scott Berkun's rebuttal. She traces brainstorming to Alex Osborn, an advertising executive whose…