Product Talk · Teresa TorresFeb 10, 2014
That's Not Brainstorming
Feb 10, 2014 · 5 min
“Thursday’s post, Stop Brainstorming and Generate Better Ideas, got quite the reaction, particularly on Twitter. I’m not surprised. I also reacted strongly when I first learned about the research against brainstorming. Rather than moving on to idea evaluation, I want to first respond to the most common objections.”