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Framework · 2 notes · discussed by Lenny Rachitsky, Naomi Ionita

Product-Led Sales

Every note in the archive that names Product-Led Sales: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Newsletter♥ 227

What is good free-to-paid conversion

Aug 1, 2023 · 13 min
Subscriber post — summary only

Lenny Rachitsky, with OpenView and Pendo, benchmarks free-to-paid conversion from a survey of 1,000+ products, defining good and great rates for freemium, sales-assisted, and free-trial models. It argues conversion…

Read at lennysnewsletter.com ↗
Lenny’s Podcast72 min

How to price your product

Naomi Ionita · Jan 12, 2023
Key learnings
  • Don't set pricing once and forget it; treat it like the roadmap and revisit monetization every 6 to 12 months, especially when…
  • Start monetizing earlier than feels comfortable, since delaying cheapens the product, removes pricing feedback loops, and creates…
  • Match price to value by choosing a value metric tied to how users get value, so revenue grows naturally as usage increases.
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