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Product-Led Marketing

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Lenny’s Newsletter♥ 227

What is good free-to-paid conversion

Aug 1, 2023 · 13 min
Subscriber post — summary only

Lenny Rachitsky, with OpenView and Pendo, benchmarks free-to-paid conversion from a survey of 1,000+ products, defining good and great rates for freemium, sales-assisted, and free-trial models. It argues conversion…