Every note in the archive that names K-Factor: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
The post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines…
Step six of Lenny Rachitsky's consumer-business series explains how products grow through a small set of engines: virality, SEO, and paid growth, plus sales and supply-driven demand for marketplaces. It argues founders…
Lenny Rachitsky profiles Saturn, a calendar-centered social app for high school students that became a top App Store performer. The post draws five lessons from its founders on building viral consumer social products…