Read the original at Lenny’s Newsletter ↗lennysnewsletter.com · subscriber post
By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
The post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines virality as growth from existing users, explains the K-factor formula, outlines seven types of virality, and offers six tactics to raise sharing rates plus levers for conversion and engaged users.
Subscriber post — summary only01Key takeaways
- Invest in virality only if it is clearly your main growth engine, not a secondary channel.
- Virality is growth from existing users, measured by the K-factor: invites sent per user times conversion rate.
- Seven types of virality fall under word-of-mouth, invitation, and experiential categories.
- Incentives, making the product better with more users, and content people want to share are proven sharing tactics.
- Raising active users, sharing rate, and conversion rate are the three levers for increasing viral growth.
02Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.