Read the original at Lenny’s Newsletter ↗lennysnewsletter.com · subscriber post
By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
A practical brainstorming list of growth tactics organized by funnel stage and team area: top-of-funnel acquisition (short and long term), monetization, conversion and activation, retention, and team velocity. The post is meant to be worked through by a team using a "how might we" mindset, and it is a living list that the author plans to keep adding to.
Subscriber post — summary only01Key takeaways
- Brainstorm growth ideas with the team by asking "How might we" against a categorized list.
- Separate short-term acquisition stunts from durable channels like SEO, referrals, and partnerships.
- Monetization levers include annual-plan discounts, charging power users more, and expansion revenue.
- Activation and retention gains often come from removing friction, personal onboarding, and resurrecting churned users.
- Team velocity improves by narrowing focus, assigning a single owner per goal, and removing blockers.
“My advice is to get your team together and go through this list with the mindset of "How might we…?”Lenny Rachitsky · Lenny’s Newsletter
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.