Every note in the archive that names Personas: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
Marty Cagan argues that product teams should design for specific personas rather than vague generic users. Using eBay seller tools as an example, he sketches three detailed fictional people with different backgrounds…
“This is the second post in a four part series on Sharing Knowledge in Product Management. The first part looked at sharing knowledge from customers to product manager. This part examines from product Mangers to engineers. Part three will examine from engineers back to product managers. Finally, part four will”
Marty Cagan walks through a fabricated three-week product discovery sprint to show what the fast, iterative rhythm of discovery actually looks like compared with linear, Waterfall-style processes. The team sets product…
Marty Cagan revisits the Silicon Valley slogan "we eat our own dog food," which he once repeated at Netscape, and now calls it meaningless. Using your own product is just another form of QA, not something to brag about…