SVPG · Marty CaganFeb 15, 2016
Feb 15, 2016 · 6 min
Cagan argues that product optimization, typically A/B testing and iterative tuning, is often confused with product discovery, and that optimization only makes sense after a team has found product/market fit. He…
Product Talk · Teresa TorresDec 3, 2014
Dec 3, 2014 · 5 min
“Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to”