Framework · 2 notes · discussed by Marty Cagan, Teresa Torres

A/A Testing

Every note in the archive that names A/A Testing: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganFeb 15, 2016

Ten Keys to Product Optimization

Feb 15, 2016 · 6 min

Cagan argues that product optimization, typically A/B testing and iterative tuning, is often confused with product discovery, and that optimization only makes sense after a team has found product/market fit. He…

Product Talk · Teresa TorresDec 3, 2014

How to Estimate the Expected Impact of a Product Change

Dec 3, 2014 · 5 min

“Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to”