Lenny’s Podcast107 min
Mastering paid growth
Jonathan Becker · May 7, 2023
Key learnings
- Don't put all your marketing budget into one paid channel; treat spend like a portfolio and diversify across channels to avoid…
- Judge paid lead-gen by downstream revenue, not cost per lead; a higher-cost lead that converts to valuable customers can…
- Use a lead scoring model fed by CRM revenue data to bid more on audiences likely to become high-value customers, especially when…