Framework · 2 notes · discussed by Marty Cagan

Peanut Butter Product Strategy

Every note in the archive that names Peanut Butter Product Strategy: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganFeb 27, 2024

Transformation Theater

Feb 27, 2024 · 6 min

Marty Cagan and Lea Hickman catalogue the common forms of 'theater' that show up when companies try to transform how they build products. Their core observation is that many transformations stay on the surface…

SVPG · Marty CaganOct 5, 2023

Transformation Fail

Oct 5, 2023 · 5 min

Marty Cagan argues that most digital transformations fail, and draws on two decades of hands-on work helping companies adopt the product operating model to name the root causes. He lists ten recurring mistakes, ranging…