SVPG · Marty CaganNov 5, 2007
Nov 5, 2007 · 5 min
Marty Cagan argues that Agile methods, such as Scrum and XP, change but do not eliminate the product manager's job, and he offers guidance specific to product software rather than custom or IT projects. The product…
SVPG · Marty CaganSep 14, 2006
Sep 14, 2006 · 5 min
Cagan argues that many product teams neglect design, leaving products with weak user experiences because the design roles that shape usability and emotional appeal are missing. He lays out four design roles that work…
SVPG · Marty CaganJun 14, 2005
Jun 14, 2005 · 3 min
Marty Cagan argues that the common startup approach of funding engineers to build a product before validating it is inefficient and causes many good ideas to fail. Founders typically act as product manager, build in…