Framework · 3 notes · discussed by Marty Cagan, Teresa Torres

Usability Testing

Every note in the archive that names Usability Testing: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Product Talk · Teresa TorresNov 4, 2011

Turning Big Ideas Into Great Products

Nov 4, 2011 · 3 min

“I love seeing big ideas turn into great products. In this talk, Jack Dorsey talks about the big idea that eventually led to Twitter and his new big idea behind Square. Few people have the ability to go from big idea to successful product like Jack does. Even for ideas”

SVPG · Marty CaganSep 14, 2006

Product Management vs. Product Design

Sep 14, 2006 · 5 min

Cagan argues that many product teams neglect design, leaving products with weak user experiences because the design roles that shape usability and emotional appeal are missing. He lays out four design roles that work…

SVPG · Marty CaganMay 31, 2006

Market Research Capabilities and Limitations

May 31, 2006 · 7 min

Marty Cagan argues that market research tools such as surveys, analytics, focus groups, site visits and usability testing are valuable but have clear limits in product work. Tensions between marketing and product teams…