Framework · 3 notes · discussed by Marty Cagan

Technology Adoption Curve

Every note in the archive that names Technology Adoption Curve: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganFeb 4, 2026

Product Coaching and AI

Feb 4, 2026 · 9 min

“This article represents a significant change to what we have been advocating for the past two decades. But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been gradually but consistently raising the alarm about the need for product owners and feature team product managers to... The post Product Coaching and…”

SVPG · Marty CaganOct 31, 2011

Product Market Fit vs. Product Vision

Oct 31, 2011 · 4 min

Marty Cagan argues that Product Market Fit and the Product Vision are related but distinct, and that teams often confuse them. The Product Vision describes the services and customers a company intends to serve over…

SVPG · Marty CaganFeb 28, 2011

Why Traditional Messaging Fails

Feb 28, 2011 · 4 min

Cagan argues that the old model of carefully controlled, consistent product messaging no longer works, because most people first hear about a product from others outside the company's control. Messaging must now engage…