SVPG · Marty CaganFeb 4, 2026
Feb 4, 2026 · 9 min
“This article represents a significant change to what we have been advocating for the past two decades. But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been gradually but consistently raising the alarm about the need for product owners and feature team product managers to... The post Product Coaching and…”
SVPG · Marty CaganOct 31, 2011
Oct 31, 2011 · 4 min
Marty Cagan argues that Product Market Fit and the Product Vision are related but distinct, and that teams often confuse them. The Product Vision describes the services and customers a company intends to serve over…
SVPG · Marty CaganFeb 28, 2011
Feb 28, 2011 · 4 min
Cagan argues that the old model of carefully controlled, consistent product messaging no longer works, because most people first hear about a product from others outside the company's control. Messaging must now engage…