Ideal Customer Profile (ICP)

How to identify your ideal customer profile (ICP)

Part three of Lenny Rachitsky's B2B series argues that founders should define their ideal customer profile early, alongside the problem itself. Drawing on interviews with dozens of startup leaders, it outlines a list of…

How to kickstart and scale a consumer business—Step 2: Identify your super-specific who

This post, step two of a six-part series on launching consumer businesses, argues that early growth depends on picking an almost comically narrow 'super-specific who' as the first target audience. It draws on examples…

Behind the scenes of Calendly’s rapid growth