Lenny’s Newsletter♥ 127
How to kickstart and scale a consumer business—Step 2: Identify your super-specific who
Jul 12, 2022 · 16 min
Subscriber post — summary onlyThis post, step two of a six-part series on launching consumer businesses, argues that early growth depends on picking an almost comically narrow 'super-specific who' as the first target audience. It draws on examples…