Framework · 4 notes · discussed by Marty Cagan, Eric Ries

Innovation Accounting

Every note in the archive that names Innovation Accounting: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast193 min

Reflections on a movement

Eric Ries · Oct 29, 2023
Key learnings
  • Treat a startup as an experiment: state the hypothesis, identify the leap-of-faith assumptions, and design the cheapest test that…
  • An MVP is defined by the hypothesis being tested, not by a fixed level of stripped-down quality; it can be a brochure, a…
  • Quality is defined by the customer, so teams that don't know their customer can't really know what a quality bar means; get early…
SVPG · Marty CaganMay 18, 2012

Product Scorecard Stages

May 18, 2012 · 4 min

Marty Cagan argues that a product team's primary scorecard metric should change depending on the stage the product is in. He describes three stages: MVP, where the only goal is winning several happy, referenceable…

SVPG · Marty CaganDec 11, 2011

Measuring Innovation

Dec 11, 2011

Marty Cagan argues that popular product measurement tools, such as product scorecards and Eric Ries's 'innovation accounting', are valuable for focusing on outcomes but are insufficient on their own. Measuring only…

SVPG · Marty CaganOct 13, 2011

Lean Thinking

Oct 13, 2011 · 5 min

Marty Cagan reviews Eric Ries's book "The Lean Startup" and argues it is one of the best product books in years, relevant to both new and experienced product people and not only early-stage startups. He notes Ries…