Framework · 3 notes · discussed by Marty Cagan, Eric Ries

Pivot

Every note in the archive that names Pivot: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast193 min

Reflections on a movement

Eric Ries · Oct 29, 2023
Key learnings
  • Treat a startup as an experiment: state the hypothesis, identify the leap-of-faith assumptions, and design the cheapest test that…
  • An MVP is defined by the hypothesis being tested, not by a fixed level of stripped-down quality; it can be a brochure, a…
  • Quality is defined by the customer, so teams that don't know their customer can't really know what a quality bar means; get early…
SVPG · Marty CaganJul 20, 2009

Lessons From Incubators

Jul 20, 2009 · 3 min

Marty Cagan examines what business incubators, from independent startup accelerators to corporate labs like HP Labs and Yahoo's Brickhouse, teach about turning product ideas into successful companies or products. He…

SVPG · Marty CaganJul 6, 2009

Your Business Plan is Wrong

Jul 6, 2009 · 3 min

Marty Cagan, drawing on a conversation with venture capitalist Josh Kopelman, argues that business plans are wrong almost as soon as they are written. Competition, technology, and market dynamics constantly shift, and…