Lenny’s Podcast85 min
5 essential questions to craft a winning strategy
Roger Martin · Jul 25, 2024
Key learnings
- Strategy is an integrated set of choices that compels desired customer action, since customers are the one thing a company cannot…
- Work through the five cascade questions together: winning aspiration, where to play, how to win, required capabilities, and…
- Winning requires being either differentiated or lowest cost; without one of those, competitors can keep pushing you back step by…