SVPG · Marty CaganSep 1, 2020
Sep 1, 2020 · 3 min
Marty Cagan, who popularized the term product discovery, clarifies a common confusion: learning is valuable, but the real goal of discovery is to gain insights, which are learnings a team can act on. He explains that…
SVPG · Marty CaganAug 10, 2020
Aug 10, 2020 · 6 min
Marty Cagan answers common follow-up questions about product vision, clarifying how it differs from a roadmap and how it should be scoped, owned, detailed and maintained. He argues a vision should describe a desired end…
SVPG · Marty CaganFeb 3, 2013
Feb 3, 2013 · 4 min
Marty Cagan argues that the word "pivot" is overused in product teams and that teams too often abandon their product vision far too early. He separates two kinds of pivots: vision pivots, which change the underlying…