Framework · 3 notes · discussed by Marty Cagan

Vision Pivot

Every note in the archive that names Vision Pivot: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganSep 1, 2020

Discovery – Learning vs. Insights

Sep 1, 2020 · 3 min

Marty Cagan, who popularized the term product discovery, clarifies a common confusion: learning is valuable, but the real goal of discovery is to gain insights, which are learnings a team can act on. He explains that…

SVPG · Marty CaganAug 10, 2020

Product Vision FAQ

Aug 10, 2020 · 6 min

Marty Cagan answers common follow-up questions about product vision, clarifying how it differs from a roadmap and how it should be scoped, owned, detailed and maintained. He argues a vision should describe a desired end…

SVPG · Marty CaganFeb 3, 2013

Vision Pivots vs. Discovery Pivots

Feb 3, 2013 · 4 min

Marty Cagan argues that the word "pivot" is overused in product teams and that teams too often abandon their product vision far too early. He separates two kinds of pivots: vision pivots, which change the underlying…