SVPG · Marty CaganJan 2, 2024
The Power of Visiontypes
Jan 2, 2024 · 3 min
Marty Cagan uses an anecdote about Apple, Xerox PARC, and the graphical desktop computer to explain what a product vision and a 'visiontype' (a vision prototype) are for. He argues that a compelling visiontype helps…