Every note in the archive that names Ladder of Evidence: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
“Listen to this episode on: Spotify | Apple Podcasts You've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users? In this episode, Petra Wille”
Teresa Torres introduces the Ladder of Evidence, a framework for judging how reliable customer feedback is. Asking people what they would do in the future, as focus groups and surveys often do, yields weak signal…
🎙️Quality of Evidence You've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users? In this episode, Petra Wille and Teresa Torres dig into why not all…