Framework · 2 notes · discussed by Lenny Rachitsky, Shishir Mehrotra

Maker Billing

Every note in the archive that names Maker Billing: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Newsletter♥ 197

Scaling your B2B growth engine

Oct 24, 2023 · 31 min
Subscriber post — summary only

Lenny Rachitsky closes his seven-part B2B series by answering how long reaching $1M ARR typically takes, which growth channels scale B2B companies, and when and how much to charge. He draws on interviews with founders…

Lenny’s Podcast128 min

The rituals of great teams

Shishir Mehrotra · Aug 14, 2022
Key learnings
  • Map your product's growth as loops rather than linear funnels, and draw a diagram of how users bring in other users; Shishir says…
  • Remove friction from the moment users share, as Coda did by charging only for document makers, not for people they share with.
  • Treat publishing as a discovery channel: users who publish something useful for their niche can expose the product to new…