Framework · 2 notes · discussed by Dan Hockenmaier, Sri Batchu

Payback Period

Every note in the archive that names Payback Period: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast93 min

Developing a growth model + marketplace growth strategy

Dan Hockenmaier · Oct 9, 2022
Key learnings
  • A growth model is a spreadsheet formula for how your business grows; roughly half its value comes from the act of building it…
  • Start with three core building blocks for a SaaS growth model: acquisition channels, retention, and monetization; marketplaces…
  • Retention is often the most sensitive lever in a growth model, so small retention gains can be worth more than larger gains…
Lenny’s Podcast93 min

Lessons from scaling Ramp

Sri Batchu · Jun 25, 2023
Key learnings
  • Sequence B2B growth roughly as founder-led sales, first salespeople, low-cost targeted marketing like content and community, then…
  • Use early investor and founder relationships as a growth channel: getting influential operators onto the cap table can drive word…
  • Make every growth channel driven by technology and data, such as dedicated growth engineers automating sales workflows and…