Framework · 2 notes · discussed by Marty Cagan

Product Discovery Risks (Value, Usability, Feasibility, Viability)

Every note in the archive that names Product Discovery Risks (Value, Usability, Feasibility, Viability): summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganJan 17, 2024

Product Model Concepts

Jan 17, 2024 · 5 min

Marty Cagan argues that organizations must shift from measuring success by shipping output on fixed dates to achieving customer and business outcomes. He frames this as moving from time-to-market to time-to-money and…

SVPG · Marty CaganMar 27, 2021

Discovery – Excuses

Mar 27, 2021 · 6 min

Marty Cagan argues that product teams often use a predictable set of excuses to avoid doing real product discovery, and that these excuses usually reflect a misunderstanding of discovery rather than a genuine…