“I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,”
Patrick Campbell, CEO of ProfitWell, argues that pricing is an ongoing strategic lever rather than a one-time number, and that early on the exact price matters far less than the value metric and the customer segments…
Bobby Pinero, CEO of Equals, recounts how adding a freemium plan and removing onboarding friction initially spiked user counts but then stalled engagement, retention, and revenue. The team reversed course by…
Phil Carter introduces the Subscription Value Loop, a framework for growing consumer subscription apps that face hard problems: app store control, dependence on paid acquisition, high churn, and low, hard-to-grow ARPU…
Most often discussed by Claire Vo. See all 130 notes →
Writer of Lenny's Newsletter and host of Lenny's Podcast.
Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
Founder of Silicon Valley Product Group (SVPG) and author of Inspired, Empowered and Transformed.
Co-founder of Crazy Egg, KISSmetrics and FYI; writes about product, SaaS and customer research.
Product leader (Stripe, Twitter, Google, Yahoo) and advisor known for frameworks on product sense and…
Co-founder and CEO of 37signals (Basecamp, HEY), co-author of Rework and Shape Up's home company.
Author of Escaping the Build Trap, founder of Produx Labs and Product Institute.
Former VP of Product Design at Facebook, author of The Making of a Manager; writes The Looking Glass.
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