Lenny’s Newsletter · Subscriber post · Execution, roadmaps & process · Product strategy & vision

How Figma builds product

Yuhki Yamashita, Chief Product Officer at Figma, shares lessons learned, plug-and-play templates, and fresh insights into how Figma builds product

Lenny RachitskyNov 15, 202210 min♥ 291
SourceLenny’s Newsletter
KindSubscriber post
PublishedNov 15, 2022
Readers♥ 291
Originallennysnewsletter.com ↗
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Lenny Rachitsky opens a series on how top product teams work, using Figma's CPO Yuhki Yamashita as the first case. The post walks through Figma's planning cadence, its shift from OKRs to narrative 'headlines' and rebranded 'commitments', design crit and product review formats, team organization around products and platforms, and the PM's responsibility for articulating the 'why'.

Subscriber post — summary only

01Key takeaways

  • Set annual company priorities, then run larger half-year planning with quarterly refreshes to adjust course.
  • Replacing OKR checklists with claim-style headlines sparked better debates about philosophy and measurement.
  • Design crits should be generative and silent-first; product reviews should drive decisions with a mapped option space.
  • Organize teams around products plus horizontal platform groups, and expect the structure to keep evolving.
  • PMs own the 'why' and should invest in internal storytelling when the rationale behind work is unclear.
“PMs are responsible for the "why.”Yuhki Yamashita · Lenny’s Newsletter

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.