Read the original at The Looking Glass ↗lg.substack.com · subscriber post
By Julie Zhuo · lg.substack.com · @joulee on X · LinkedIn
Julie Zhuo's paid essay opens with Andy Warhol's point that every Coke tastes the same regardless of who drinks it, then uses that idea to frame a discussion of software. The piece appears to argue that digital products have not yet reached the level of personalization people expect, and that this gap drives everyday frustration with them. The provided source is only a single opening line, so the full argument cannot be confirmed.
Subscriber post — summary only01Key takeaways
- Warhol's Coke observation is used as a starting point for thinking about mass-produced products.
- Standardized software can feel frustrating when users expect experiences tailored to them.
- Hyperpersonalization is presented as the direction digital products may need to move toward.
- Product teams may reduce user complaints by designing for individual differences rather than averages.
“a Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is…”Andy Warhol · The Looking Glass
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.