The Looking Glass · Subscriber post · Building AI products · Product design & UX

AI for No Good Reason

A bird wall, a talking rotary phone, and a game starring your cousins: what people make when nobody is counting the hours.

Julie ZhuoSep 17, 2026♥ 53
SourceThe Looking Glass
KindSubscriber post
PublishedSep 17, 2026
Readers♥ 53
Originallg.substack.com ↗
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Julie Zhuo's paid essay looks at playful, seemingly pointless things people build with AI when no one is tracking the hours or demanding a business case, such as an unusual bird display, a talking phone, and a game built around family members. The core argument is that this kind of exploratory, low-stakes making is valuable for product people because it reveals what delights and surprises users. The piece treats hobby experimentation as a source of taste and intuition that carries back into serious product work.

Subscriber post — summary only

01Key takeaways

  • Low-stakes personal projects are a useful way to build intuition about what AI can actually do.
  • Making things without a business metric can surface delight that roadmap-driven work often misses.
  • Playful experiments sharpen taste, which transfers back into how you judge product quality.
  • Removing the pressure to justify time spent can lead to more original ideas.
“Out of all the lives that have been lived throughout history, if you drew one at random, who would you be?”Julie Zhuo · The Looking Glass

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.