By Julie Zhuo · lg.substack.com · @joulee on X · LinkedIn
Julie Zhuo's paid essay looks at playful, seemingly pointless things people build with AI when no one is tracking the hours or demanding a business case, such as an unusual bird display, a talking phone, and a game built around family members. The core argument is that this kind of exploratory, low-stakes making is valuable for product people because it reveals what delights and surprises users. The piece treats hobby experimentation as a source of taste and intuition that carries back into serious product work.
Subscriber post — summary only01Key takeaways
- Low-stakes personal projects are a useful way to build intuition about what AI can actually do.
- Making things without a business metric can surface delight that roadmap-driven work often misses.
- Playful experiments sharpen taste, which transfers back into how you judge product quality.
- Removing the pressure to justify time spent can lead to more original ideas.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.