“Yesterday I wrote about a free event we were throwing which cost $100 to attend, but the full $100 was refunded at the door if you showed up. I said I'd share the results. Ok, so the event was this morning. It went incredibly well. Here are those results: 55 people paid $100 to attend. 50 of those people showed…”
Jason Fried describes an experiment for a free in-person Basecamp event in Chicago: attendees pay a $100 refundable deposit at registration and get the cash back at the door if they show up. The problem is that free…
If you use AI for competitor research, steal this rule. Every claim gets a date. Last week Claude answered a simple question about Linear’s competitors using an old source as if it were recent. It also stated a guess as fact. The skill forced the answer to show the dates,
Teresa Torres interviews the founders and CTO of Snapbar, a 14-year-old company that started as a wedding photo booth business, pivoted to a virtual product when COVID eliminated its events, and then rebuilt itself…
Founders are doing product marketing earlier than they think. It usually shows up when a buyer says something you weren’t expecting. That gap between how you describe the product and how buyers see it can change the story you tell and what gets built next. If you’re a founder
Most often discussed by Claire Vo. See all 130 notes →
Writer of Lenny's Newsletter and host of Lenny's Podcast.
Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
Founder of Silicon Valley Product Group (SVPG) and author of Inspired, Empowered and Transformed.
Co-founder of Crazy Egg, KISSmetrics and FYI; writes about product, SaaS and customer research.
Product leader (Stripe, Twitter, Google, Yahoo) and advisor known for frameworks on product sense and…
Co-founder and CEO of 37signals (Basecamp, HEY), co-author of Rework and Shape Up's home company.
Author of Escaping the Build Trap, founder of Produx Labs and Product Institute.
Former VP of Product Design at Facebook, author of The Making of a Manager; writes The Looking Glass.
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