By Hiten Shah · medium.com · @hnshah on X · LinkedIn
Founders are doing product marketing earlier than they think.
It usually shows up when a buyer says something you weren’t expecting.
That gap between how you describe the product and how buyers see it can change the story you tell and what gets built next.
If you’re a founderHiten Shah on X · Oct 8, 2026
Hiten Shah argues founders do product marketing early, and buyer surprises reveal gaps between how founders describe the product and how buyers perceive it.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.