Lenny’s Newsletter · Subscriber post · Leadership & management · Startups & founders

When they hired their first PM

Lessons, timelines, and stories from Pinterest, Looker, Instagram, Segment, Snap, Notion, and 25+ other top companies

Lenny RachitskyNov 14, 202316 min♥ 97
SourceLenny’s Newsletter
KindSubscriber post
PublishedNov 14, 2023
Readers♥ 97
Originallennysnewsletter.com ↗
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Lenny Rachitsky surveys about 30 companies on when they hired their first product manager, finding the typical wait was two to three years, often before product-market fit. The post shows that someone always does PM work regardless, and shares founder and early-PM advice on trust, internal transfers, and early quick wins.

Subscriber post — summary only

01Key takeaways

  • Most companies hired their first PM two to three years in, though timing varies widely.
  • Over half hired a first PM before reaching product-market fit, especially in B2B.
  • Founders should ask whether they want, are good at, and are neglecting product work before delaying a hire.
  • Early PMs often come from internal transfers, such as engineers, analysts, or growth roles who know the product.
  • Hiring succeeds when founders genuinely trust the PM and let them own decisions, and early PMs help most in B2B.
“No matter how long you wait, whether you have a PM or not, someone will be doing the PM duties.”Lenny Rachitsky · Lenny’s Newsletter
“Bring in a PM when you're confident about the direction you're heading.”Tomer London · Lenny’s Newsletter

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.