“Yesterday I wrote about a free event we were throwing which cost $100 to attend, but the full $100 was refunded at the door if you showed up. I said I'd share the results. Ok, so the event was this morning. It went incredibly well. Here are those results: 55 people paid $100 to attend. 50 of those people showed…”
Jason Fried describes an experiment for a free in-person Basecamp event in Chicago: attendees pay a $100 refundable deposit at registration and get the cash back at the door if they show up. The problem is that free…
Lenny Rachitsky's guest author, a Google AI product leader, argues that the SaaS freemium playbook breaks down for AI products because each free request carries real compute cost. He proposes a modern AI paywall built…
This happens to smart people because of: 1. Deep-rooted identity of “I am good at product” (vs. “I am good at winning” or something like that) 2. Moral aversion against marketing & distribution 3. A habit of seeking virtue points by proclaiming “I just want to serve my users”
NHS clinicians get ten minutes with a generalist, if they can get an appointment at all—leaving little room for the specific, personal questions women's health actually requires. Hertility Health made a longer intake mandatory before purchase, and something unexpected happened: conversion went up…
Most often discussed by Claire Vo. See all 130 notes →
Writer of Lenny's Newsletter and host of Lenny's Podcast.
Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
Founder of Silicon Valley Product Group (SVPG) and author of Inspired, Empowered and Transformed.
Co-founder of Crazy Egg, KISSmetrics and FYI; writes about product, SaaS and customer research.
Product leader (Stripe, Twitter, Google, Yahoo) and advisor known for frameworks on product sense and…
Co-founder and CEO of 37signals (Basecamp, HEY), co-author of Rework and Shape Up's home company.
Author of Escaping the Build Trap, founder of Produx Labs and Product Institute.
Former VP of Product Design at Facebook, author of The Making of a Manager; writes The Looking Glass.
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