This happens to smart people because of:
1. Deep-rooted identity of “I am good at product” (vs. “I am good at winning” or something like that)
2. Moral aversion against marketing & distribution
3. A habit of seeking virtue points by proclaiming “I just want to serve my users”Shreyas Doshi on X · Oct 5, 2026
Shreyas Doshi argues smart product people resist marketing and distribution due to identity and moral aversion, framing it as a growth blind spot.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.