Drawer 14 · 395 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Lenny’s Newsletter · Free post♥ 46

The PM 🤝 Design Partnership

Mar 23, 2021 · 13 min

“This week’s newsletter is brought to you by… The Browser is one of my most favorite newsletters. Why? Because every issue brings me joy. How rare is that. I even broke my rule of avoiding sponsorships because I love The Browser so much. Inside each issue, you’ll find a hand-picked selection of the most interesting, best-written, and most get-your-brain-juices-flowing articles on the Internet. Even if you just read the capsule summaries…”

Lenny’s Podcast71 min

How to sell your ideas and rise within your company

Casey Winters · Jul 21, 2022
Key learnings
  • Escalate problems to leadership early so they can help change circumstances, rather than silently absorbing them; leaders can't…
  • Structure upward communication to start at the last point the audience already agrees with, not at the chapter-six detail or with…
  • Prepare for important meetings by role-playing each attendee and listing every possible question, ensuring you have the data to…
Lenny’s Podcast125 min

Crafting a compelling product vision

Ebi Atawodi · Dec 3, 2023
Key learnings
  • A vision should describe a picture of the future state, be lofty yet attainable, be free of today's technical limits, and be…
  • Distinguish vision from mission: the vision is what the destination looks like, while the mission is the purpose and guiding…
  • Write the vision as a 'once upon a time' story (current problem, a turning point, and the resulting changed world), or write the…
SVPG · Marty CaganJun 14, 2021

So You Want To Write a Book?

Jun 14, 2021 · 28 min

Marty Cagan, author of four bestselling product books, shares his process for writing non-fiction books, framing the book as a product whose readers are customers. He argues that the decisive factor is whether the…

Lenny’s Podcast109 min

Making an impact through authenticity and curiosity

Ami Vora · Jun 23, 2024
Key learnings
  • Sublimate your ego: prioritize reaching the right outcome over being right, since others often hold information you lack.
  • Respond to disagreement with curiosity by asking the other person to explain their reasoning, and pause before reacting to avoid…
  • Keep product reviews short, bring a clear recommendation, and use them to calibrate on reusable principles rather than to approve…
Product Talk · Teresa TorresNov 8, 2012

Reward Ideas With Good Feedback

Nov 8, 2012

Teresa Torres argues that when a whole company is invited to generate product ideas, every idea deserves thoughtful feedback, since that feedback is what keeps people contributing. She walks through common idea types…

Substack · Shreyas Doshi♥ 49

The Genuine Anti-Sell

Jan 15, 2026

Shreyas Doshi describes a counterintuitive lesson he picked up from observing a manager at Stripe: the most persuasive way to win people over is often to stop selling and instead be genuinely candid about tradeoffs…

SVPG · Marty CaganNov 13, 2005

Managing Up

Nov 13, 2005 · 6 min

Marty Cagan addresses a frequent complaint from product managers at large companies: their managers keep shifting direction, producing constant rework and frustration. He acknowledges that such churn is a structural…

Lenny’s Newsletter♥ 171

Getting better at product strategy

Sep 8, 2020 · 13 min
Subscriber post — summary only

Lenny walks through how his Airbnb team turned a problem of rejected booking requests into an 'Instant Book' strategy that grew instant bookings from about 5% to over 80%. He breaks strategy into three steps…

Lenny’s Podcast115 min

Scripts for difficult conversations: Giving hard feedback, navigating defensiveness, the three questions you should end every meeting with, more

Alisa Cohn · Jan 5, 2025
Key learnings
  • Before a hard conversation, identify what you're making it mean (e.g., fear of upsetting someone) and check your intent: the aim…
  • Frame performance feedback around observable facts and expectations, citing what you've heard from multiple people, and keep your…
  • Build the relationship with positive, specific feedback regularly so people hear criticism as coming from someone who wants to…
Lenny’s Newsletter♥ 22

Saying no

Sep 28, 2021 · 13 min
Subscriber post — summary only

Lenny Rachitsky offers a three-step process for a product person to say no to a manager while keeping their trust: listen and ask questions, form an independent point of view, then respond constructively using one of…

SVPG · Marty CaganSep 12, 2022

Pledge To Customers

Sep 12, 2022 · 6 min

Marty Cagan argues that as companies shift from sales-driven feature teams to empowered product teams, the way product teams engage customers changes, and customers need to understand why. He frames a set of pledges…

Lenny’s Podcast113 min

Mastering product strategy and growing as a PM

Maggie Crowley · Nov 5, 2023
Key learnings
  • Great PMs simplify relentlessly: find the one thing to do and stick with it long enough to actually finish it.
  • Read your documents out loud and cut anything complicated; if you can say it in conversation, write it that way.
  • Follow up on results after launches by setting calendar reminders to check metrics weeks and months later, and share what you…