Drawer 14 · 395 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Lenny’s Newsletter♥ 225

How to get better at influence

Sep 20, 2022 · 12 min
Subscriber post — summary only

Lenny uses the Lord of the Rings, especially Frodo's journey, as a lens for how product managers can build influence without relying on formal authority. He walks through seven strategies, each illustrated with Airbnb…

Lenny’s Newsletter♥ 232

A PM’s guide to influence

Oct 1, 2024 · 13 min
Subscriber post — summary only

Jules Walter, a product leader at Google formerly of YouTube and Slack, lays out five tactics for building influence as a PM: gathering intel on how stakeholders decide, framing proposals from their point of view…

Lenny’s Newsletter · Free post♥ 293

My podcast tech stack, workflows, and lessons

Mar 12, 2024 · 20 min

“Q: What’s in your podcast stack? I’m approaching two years of podcasting (and just crossed 10M downloads and 3M YouTube views!), so now feels like a good time to reflect on how I got here. I was incredibly hesitant to start a podcast. There are a trillion podcasts, they’re a lot of work, and it’s so dorky to tell people you have a podcast 🤦. But thanks to a nudge from Harry Stebbings, and having a newsletter platform to help kickstart…”

Lenny’s Newsletter♥ 53

Managing up

Nov 3, 2020 · 4 min
Subscriber post — summary only

A reader asks how to manage up with a difficult manager, and the post answers with five practical tactics. The core argument is that managing up is a core skill at every level: communicate proactively, set realistic…

Lenny’s Newsletter · Free post♥ 62

Getting buy-in

Jun 10, 2021 · 9 min

Shivani Berry, a former PM turned leadership coach, argues that buy-in comes from showing teammates how your idea advances their goals. She explains three common failure modes: assuming others think like you, feeling…

Product Talk · Teresa TorresNov 18, 2015

Be Curious, Not Critical

Nov 18, 2015 · 4 min

Teresa Torres recounts a early-career design review in which a client dismissed her work as horrible and asked to reuse an existing homepage. Her manager defused the clash by asking her to walk through her reasoning…

SVPG · Marty CaganJun 21, 2023

Pledge To Stakeholders

Jun 21, 2023 · 4 min

Marty Cagan argues that as companies shift from stakeholder-driven feature teams to empowered product teams, the relationship between product teams and stakeholders must change on both sides. Creating a solution…

Product Talk · Teresa TorresOct 15, 2013

Don't Make Snap Product Decisions

Oct 15, 2013

Teresa Torres argues that product managers often make quick, gut-based calls when colleagues ask for features or details, and that the way decisions are made matters as much as the decisions themselves. Drawing on…

SVPG · Marty CaganApr 30, 2013

Stakeholder Management

Apr 30, 2013 · 5 min

Marty Cagan argues that stakeholder management is a frequent pain point for product managers, but it can be substantially improved. He defines stakeholders narrowly as people who hold veto power over launching work…

SVPG · Marty CaganJul 2, 2017

Communicating Product Learnings

Jul 2, 2017

Marty Cagan argues that as a company scales, the natural sharing of product learnings that happens in a small startup breaks down, so it must be done deliberately. He recommends a recurring, brief update, run by the VP…

Lenny’s Newsletter · Free post♥ 1,602

500,000

Sep 11, 2023 · 11 min

Lenny Rachitsky marks his newsletter reaching 500,000 subscribers by sharing ten lessons from building it. His core argument is that quality and consistency matter far more than design, branding, or growth tactics. He…