By Teresa Torres · producttalk.org · @ttorres on X · LinkedIn
This podcast episode features Teresa Torres and Petra Wille discussing how they build conference talks from scratch and how new speakers can get started. They share their distinct processes: Petra works with mind maps, card decks and structured, repeated rehearsal, while Teresa starts from the audience transformation she wants and builds top-down. The conversation covers finding a unique angle, handling stage fright, and why meetup organizers actively want first-time and underrepresented speakers. It matters because public speaking sharpens a product person's thinking and builds influence, and the episode offers a concrete, low-barrier path to start.
01Key takeaways
- Start speaking at small local meetups or ProductTank events, where organizers actively seek new speakers.
- Define the audience transformation you want before writing any slides, then work backward to the content.
- Use mind maps or card decks to organize ideas before committing to a talk structure.
- Rehearse repeatedly; a well-prepared talk often needs many run-throughs before it feels natural.
- Choose a topic you have lived through and can show your own work on, rather than a generic overview.
- Leave deliberate room for unscripted moments, which often produce the most memorable lines.
02Key sections
- Why speak and where to start
- The hosts argue more product people should speak and point to local meetups, ProductTank, ProductCamp and Toastmasters as low-stakes entry points. Organizers are eager for new voices.
- Petra's build-and-rehearse process
- Petra describes using mind maps and card decks to shape a talk, then rehearsing it many times in a structured way. Her approach is systematic and iterative.
- Teresa's audience-first method
- Teresa starts by defining the transformation the audience should experience and works backward to the content. This top-down structure keeps talks focused.
- Finding your topic and voice
- The speakers advise showing your work in a first talk, choosing a topic you own, and managing nerves. Authenticity matters more than polish.
- Scaling up to big stages
- Large conference talks take months to develop, and preparation should match the stage and the speaker's experience. The hosts also note that leaving room for impromptu moments can add real value.
03From the post
“Listen to this episode on: Spotify | Apple Podcasts Public speaking can be daunting—especially when you're aiming for a big stage. In this episode of All Things Product, Petra and Teresa pull back the curtain on how they craft their conference talks from scratch. Whether you're eyeing your”
04Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.