Lenny’s Newsletter · Free post♥ 571
May 12, 2020 · 22 min
“👉 Updated version of this post here 👈 Hello, and welcome to a free monthly edition of my newsletter. I’m Lenny, and each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions and in return, I’ll humbly offer actionable real-talk advice. 🤜🤛 If you find this post valuable, check out some of my other posts: 1. How To Know If You've…”
Lenny’s Newsletter · Free post♥ 1,022
Feb 28, 2023 · 21 min
Jorge Mazal, former CPO of Duolingo, recounts how the company reversed a slide in daily active user growth and eventually grew DAU about 4.5x over four years. The journey began with failed attempts: a…
Lenny’s Newsletter · Free post♥ 254
Jul 26, 2022 · 54 min
Lenny Rachitsky's fourth installment in a six-part series on launching consumer businesses argues that reliable early growth comes from a small menu of tactics, and that founders should pick two or three and focus…
Lenny’s Newsletter · Free post♥ 314
Sep 3, 2024 · 32 min
Phil Carter introduces the Subscription Value Loop, a framework for growing consumer subscription apps that face hard problems: app store control, dependence on paid acquisition, high churn, and low, hard-to-grow ARPU…
Lenny’s Newsletter · Free post♥ 224
Jun 9, 2020 · 12 min
Lenny Rachitsky and Casey Winters surveyed 20 experienced growth practitioners to define what good and great retention looks like across business types. They asked for benchmarks on user retention at six months and net…
Lenny’s Newsletter · Free post♥ 166
Jul 7, 2020 · 18 min
Lenny Rachitsky investigates how fast-growing B2B companies won their first ten customers, drawing on interviews and stories from firms like Figma, Stripe, Slack, Shopify and Airtable. He finds that nearly every company…
Lenny’s Newsletter · Free post♥ 432
Nov 20, 2019 · 11 min
This is the first part of a multi-post playbook by Lenny Rachitsky, drawn from interviews with people who built marketplaces like Airbnb, DoorDash, Uber, Etsy and Thumbtack. The core argument is that the chicken-and-egg…
Lenny’s Newsletter · Free post♥ 250
Oct 25, 2022 · 14 min
Lenny Rachitsky and growth advisor Yuriy Timen ran a benchmarking survey of over 500 product teams to answer what counts as a good activation rate. The article defines activation as the share of new users who reach a…
Lenny’s Newsletter · Free post♥ 151
Nov 22, 2019 · 5 min
This second installment of a marketplace growth series tackles the chicken-and-egg problem: once a marketplace is constrained by geography or category, founders must decide whether to concentrate resources on supply or…
Lenny’s Newsletter · Free post♥ 75
Apr 14, 2020 · 7 min
Lenny Rachitsky answers a reader question on turning existing website traffic into customers, arguing that conversion work is one of the highest-return investments a growth team can make once acquisition channels are…
Lenny’s Newsletter♥ 54
Aug 25, 2020 · 14 min
Subscriber post — summary onlyLenny explains how to measure retention using cohort charts, and why a curve that flattens signals product-market fit. He then lays out seven levers for improving retention, ranked by expected impact: improving the…
Lenny’s Newsletter♥ 172
Oct 11, 2022 · 9 min
Subscriber post — summary onlyLenny Rachitsky expands his Racecar Growth Framework, breaking a startup's growth into a self-sustaining growth engine, kickstarts for early users, turbo boosts for temporary surges, lubricants for efficiency, mid-stage…
Lenny’s Newsletter · Free post♥ 107
Sep 14, 2021 · 23 min
Brian Rothenberg argues that a surprising number of billion-dollar companies, including Airbnb, Uber, Square and Eventbrite, share a little-understood growth loop in which demand-side users convert into supply-side…
Lenny’s Newsletter · Free post♥ 139
Mar 2, 2021 · 21 min
Lenny Rachitsky maps the landscape of content-driven growth into five strategies, then zooms in on editorially generated SEO content (EGSO), where employees create search-optimized material. He profiles Slidebean…
Lenny’s Newsletter · Free post♥ 286
Dec 3, 2019 · 22 min
This is Part 4 of Lenny Rachitsky's marketplace series, focused on driving initial demand after supply is underway. It argues that the timing of investing in demand depends on product-market fit, where growth comes…
Lenny’s Newsletter · Free post♥ 99
Mar 3, 2020 · 6 min
Lenny Rachitsky answers a reader's question about building referral programs for marketplaces, drawing on his experience leading supply growth at Airbnb, where the host referral program became the biggest driver of…
Lenny’s Newsletter♥ 233
Apr 16, 2024 · 19 min
Subscriber post — summary onlyKen Rudin introduces ARIA, a repeatable framework for growing a product by increasing engagement with features it already has rather than launching new ones. He argues that most growth comes from incremental…
Lenny’s Newsletter · Free post♥ 232
Jan 10, 2023 · 20 min
Hila Qu, a former VP of growth at Acorns and PLG lead at GitLab, lays out a practical guide to starting a product-led growth motion for B2B SaaS. The piece argues that PLG is not just a feature set but a go-to-market…
Lenny’s Newsletter · Free post♥ 1,602
Sep 11, 2023 · 11 min
Lenny Rachitsky marks his newsletter reaching 500,000 subscribers by sharing ten lessons from building it. His core argument is that quality and consistency matter far more than design, branding, or growth tactics. He…
Lenny’s Newsletter · Free post♥ 105
Nov 9, 2021 · 15 min
Elena Verna argues that a founder's first growth hire is one of the most consequential hires a startup makes, and that many founders begin with avoidable mistakes. She proposes six rules: define a growth model before…
Lenny’s Newsletter · Free post♥ 92
Nov 30, 2021 · 32 min
David Spinks argues that community is a structure for creating value by helping people help each other, which can scale a product's impact with a small team. Before investing, founders should align community to a…
Lenny’s Newsletter · Free post♥ 60
Jun 8, 2021 · 10 min
Lenny Rachitsky argues that people learn about new products through seven distinct channels, split by whether they encounter the product online, out in the world, or at home, and whether the exposure is organic or paid…
Lenny’s Newsletter♥ 129
Aug 16, 2022 · 24 min
Subscriber post — summary onlyStep six of Lenny Rachitsky's consumer-business series explains how products grow through a small set of engines: virality, SEO, and paid growth, plus sales and supply-driven demand for marketplaces. It argues founders…
Lenny’s Newsletter · Free post♥ 356
Dec 17, 2024 · 9 min
This is Lenny Rachitsky's year-end roundup of his newsletter and podcast, organized as a curated guide to his best content by the problem a reader wants solved. Rather than a single argument, it is a directory: it…