This happens to smart people because of: 1. Deep-rooted identity of “I am good at product” (vs. “I am good at winning” or something like that) 2. Moral aversion against marketing & distribution 3. A habit of seeking virtue points by proclaiming “I just want to serve my users”
Most teams make the mistake of waiting for data to magically appear before building their AI product. They get stuck in the classic chicken-and-egg problem: you need data to build good AI, but you need users to generate that data. So they wait. And wait. And wait some more. /1
NHS clinicians get ten minutes with a generalist, if they can get an appointment at all—leaving little room for the specific, personal questions women's health actually requires. Hertility Health made a longer intake mandatory before purchase, and something unexpected happened: conversion went up…