Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Product Talk · Teresa TorresApr 9, 2013

The 7 Core Traits of a Good Product Manager

Apr 9, 2013 · 3 min

“What makes a good product manager? I've been obsessed with this question. It's why I started this blog. As a practitioner, I want to master my craft. As a consultant and coach, I want to help you master your craft. But how do we do that without first”

SVPG · Marty CaganJun 2, 2008

Avoiding Design By Committee

Jun 2, 2008 · 4 min

Marty Cagan argues that as companies grow, decisions drift toward committee consensus, where the goal shifts from building something great to avoiding blame, and innovation stalls. He proposes keeping product discovery…

Lenny’s Podcast110 min

How to become a category pirate

Christopher Lochhead · Sep 17, 2023
Key learnings
  • Most businesses unknowingly choose to compete for a slice of an existing category; Lochhead argues category leaders capture about…
  • Focus obsessively on the customer's problem, not just your solution, as Gojo did when it reframed hand washing without water to…
  • Use new language (languaging) to change how people think about a problem, so they can perceive new value and be open to a new…
Lenny’s Newsletter · Free post♥ 20

Healing your co-founder relationship

May 18, 2021 · 11 min

Carole Robin, co-creator of Stanford's 'Touchy Feely' course, answers a reader whose co-founder relationship is deteriorating while the business still needs it to work. She argues that co-founder friction, like marriage…

SVPG · Marty CaganFeb 19, 2020

Product Strategy – Insights

Feb 19, 2020 · 9 min

Marty Cagan argues that the insights forming the foundation of a product strategy are the hardest but most valuable part of product work, and they cannot be produced by a template or framework. He says strong insights…

Product Talk · Teresa TorresNov 1, 2012

When Helping Hurts

Nov 1, 2012

Product managers constantly receive requests from sales, executives, support, engineers, and customers, and trying to satisfy all of them can derail a well-defined product. The author argues that you can rarely both…

Lenny’s Podcast91 min

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger

David Placek · Jun 29, 2025
Key learnings
  • Expect that you won't recognize the right name immediately; Placek says clients almost always believe they will, but it rarely…
  • Treat a strong brand name as a long-lasting asset, since it is used more often and for longer than design, messaging, or…
  • Seek distinctiveness over descriptiveness; a descriptive name like 'Cloud Pro' blends into a crowded market, while a distinctive…
Lenny’s Podcast124 min

The ultimate guide to PR

Emilie Gerber · Mar 21, 2024
Key learnings
  • Press often delivers second-order value: third-party validation for sales emails, recruiting outreach, and investor or sponsor…
  • For funding announcements, keep the pitch simple: amount raised, investors, and one line on why it matters, offered as an…
  • Follow up respectfully every three or four days with new information, and move on to other relevant reporters after a few…
SVPG · Marty CaganMay 14, 2020

Meaningful Transformation

May 14, 2020 · 4 min

Marty Cagan addresses the common question of how organizations move from feature teams to empowered product teams. He argues that Agile delivery methods alone are insufficient and that transformation depends first on…

SVPG · Marty CaganMay 14, 2006

Framing Product Decisions

May 14, 2006 · 4 min

Cagan argues that product decisions often stall because teams debate options without agreeing on the underlying problem, target user, goals, and priorities. Product decisions are especially contentious since everyone…

Lenny’s Podcast98 min

Why not asking for what you want is holding you back

Kenneth Berger · May 19, 2024
Key learnings
  • Treat your complaints as clues: every complaint implies a dream, so reverse it into the better future you actually want.
  • Articulate your wants out loud, checking whether the dream is both inspiring and credible rather than embarrassing or unrealistic.
  • Hold a high bar for yes: anything short of an enthusiastic 'hell yes' should be treated as a no and explored further.
Product Talk · Teresa TorresMar 2, 2026

Ch. 4: Visualizing What You Already Know

Mar 2, 2026 · 6 min

This book club post kicks off a monthly reading guide for Teresa Torres's Continuous Discovery Habits on its fifth anniversary. It focuses on Chapter 4, which argues that individuals should draw their own experience…